| Dimension | Zoom Phone | 8x8 |
|---|---|---|
| Starting price (list) | ~$10/user/mo (US & Canada Unlimited) | ~$28/user/mo (X2) |
| Mid-tier price (list) | ~$15/user/mo (Pro); ~$20/user/mo (Business) | ~$57/user/mo (X4) |
| Video meetings included | Yes — full Zoom Meetings (best-in-class) | Yes — 8x8 Meet (capable, not Zoom) |
| Contact center tier | Zoom Contact Center (add-on; improving but lighter) | X6 / X7 / X8 CCaaS tiers (purpose-built, robust) |
| International calling | Add-on per country; strong in US/CA | Included in more regions on higher tiers; broader global PSTN |
| Admin experience | Unified with Zoom admin portal; low IT overhead | Dedicated 8x8 admin console; more granular, steeper learning curve |
| Phone hardware support | Polycom, Yealink, and others via SIP; narrower certified list | Broad certified device list; Poly, Yealink, Cisco and more |
| CRM integrations | Salesforce, HubSpot; growing integration library | Salesforce, HubSpot, Microsoft Dynamics, Zendesk, and more |
| Call routing / IVR | Solid for standard deployments; less advanced IVR tooling | Advanced IVR, skills-based routing, and AI-assisted queuing |
| Analytics & reporting | Standard call quality and usage dashboards | Deep historical and real-time analytics across voice and contact center |
| Uptime SLA | 99.999% advertised | 99.999% advertised |
| PSTN / carrier options | Zoom PSTN or Zoom Peering (bring-your-own carrier) | 8x8 PSTN or SIP trunking with existing carrier |
| Best for | Zoom-first orgs; simpler deployments; budget-conscious buyers | Contact center needs; international calling; complex IVR/routing |
Where Zoom Phone wins
Zoom Phone is the natural choice for organizations already standardized on Zoom Meetings. There is no separate app to install, no second admin portal to learn, and no friction for end users who already know the Zoom interface. At roughly $10–20 per user per month on list pricing — frequently negotiated lower — it is meaningfully cheaper than 8x8 for standard UCaaS use cases. Teams that need solid cloud calling, reliable video, and a lightweight contact center will find Zoom Phone covers the bases without overcomplicating the stack. Zoom Peering also makes it straightforward to bring an existing carrier relationship rather than being locked into Zoom's own PSTN rates.
Where 8x8 wins
8x8 was built as a telephony-first platform and that heritage shows. Its contact center tiers — X6 through X8 — are purpose-built CCaaS, not an afterthought bolted onto a video platform. Businesses with queues, complex IVR trees, skills-based routing, or workforce management requirements will find 8x8 significantly more capable out of the box. International coverage is another edge: 8x8 includes PSTN access in more countries at higher tiers, which matters for companies with offices or customers across Europe, APAC, or Latin America. The analytics layer is also deeper, giving contact center supervisors and IT leaders richer visibility into call quality and agent performance.
Pricing reflects commonly negotiated ranges as of Q2 2026. Actual pricing varies by seat count, term, feature tier, and geography. This comparison is independent — ITG Group is not affiliated with Zoom or 8x8.
Getting a real quote
List pricing is a starting point, not a final number. Actual rates depend on seat count, contract term, existing carrier relationships, and where you are in each vendor's quarter. ITG Group can run a real side-by-side quote for your exact situation at no cost to you — we're paid by the carrier you choose, not by you, and the flat commission structure means we have no reason to steer you one direction or the other.
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