Connecting six rural facilities — cheaper than DSL was costing them.
Azure Standard is one of the largest independent natural and organic food distributors in the country, operating distribution hubs, cold storage facilities, and processing centers across rural Oregon. As the company expanded, each new facility had been provisioned with whatever internet service was locally available — DSL, cable, and legacy T1 circuits from six different carriers. Bandwidth bottlenecks were slowing warehouse management systems, VoIP quality was unreliable across the distribution network, and no one had centralized visibility into what the company was actually spending on connectivity.
Azure Standard operates from a rural base in Dufur, Oregon — a location that most carriers treat as an afterthought. The challenge wasn't just getting connectivity; it was finding carriers willing to serve the address with a legitimate SLA. Rural distribution isn't a priority market. Carriers would provision service, but with vague performance commitments and tacit acceptance that service would be second-tier.
As Azure Standard expanded its drop routes and distribution network, each new facility was provisioned ad hoc. Whichever carrier would serve it, at whatever price they quoted. No master agreement. No standardized SLA. No central inventory of circuits and costs. IT staff built workarounds instead of a unified infrastructure. Onboarding a new warehouse meant starting carrier negotiations from scratch.
ITG conducted a full infrastructure audit across all six facilities, documenting existing circuits, contract terms, actual throughput versus advertised speeds, and monthly costs. The team identified that fiber service was available at every location — but had never been explored because each site had been provisioned independently. ITG negotiated a multi-site fiber agreement with a single regional provider, leveraging the combined volume across all six facilities to secure pricing well below what Azure Standard had been paying for inferior services.
The master agreement became a template. When Azure Standard opened a new warehouse or expanded a drop route, the provisioning process was already defined. Carriers knew the requirements. Pricing was already negotiated at the framework level. New sites came online faster, with better terms, and with less IT overhead. Growth could happen without proportional growth in telecom complexity.
All six facilities moved from a patchwork of DSL, cable, and T1 to dedicated fiber — with bandwidth three times higher than before, at a lower total monthly cost. Warehouse management systems run without lag. VoIP call quality is consistent across all sites. And instead of six separate invoices from six carriers with six different support numbers, Azure Standard has one agreement and one point of contact.
New drop locations no longer meant new carrier negotiations. The master agreement gave Azure Standard a repeatable process and a foundation for expansion. Sites that would have taken weeks to provision now take days. The company can scale distribution without scaling telecom overhead.
"Nobody had ever looked at our connectivity across all our facilities at once. When ITG did the audit, they found fiber was available everywhere — we just weren't using it. That one finding paid for years of their service."
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